These brands offer a wide range of makeup products, including foundations, concealers, lipsticks, eyeshadows, mascaras, and more. It’s important to note that personal preferences may vary, so it’s always a good idea to read reviews, check swatches, and consider your individual needs and skin type when choosing makeup products.

1. Cap Beauty

Cap Beauty sells 100% natural skin care products with no synthetic ingredients. The site’s world-class features reflect the company’s transparency in using better products for people and the planet. Also, his buy CTA button with the text “Yes, please” conveys excitement rather than just a generic “buy”, adding a more personal touch.

2. Herb Essentials

As the name suggests, Herb Essentials is a no-fuss, no-frills beauty website with a simple charm. Use lots of white (negative space) to balance text and image elements. Things are less cramped, more orderly, and easier to read. In addition, by limiting the color palette, the sense of unity of the design is enhanced.

3. Bobbi Brown Cosmetics

World-famous cosmetics brand Bobbi Brown needs no introduction. This site provides a quick introduction to the most popular beauty products. Advertisements on the home page are effective in promoting new products, and a wealth of helpful tutorials are good examples of effective content marketing.

4. Clinique

The most interesting feature on Clinique’s website is the virtual skincare diagnostic and foundation applicator. In one of his scans, the software compares over 80 facial data points to a model based on over 50 years of dermatological research and over 1 million facial scans. Additionally, a live chat feature provides 24/7 beauty support.

5. Lancome

Like Clinique, Lancôme also has a “virtual try-on,” allowing customers to test new products based on their skin type before purchasing. This feature reduces the challenges associated with traditional e-commerce sales, such as reducing return costs. His website at Lancome also impresses with his harmonious UX layout and simple checkout process.

6. 100 Pure %

100% Pure sells hair, body and skin care products. The company uses social proof, such as reviews, to encourage purchases. Below the header is the Top Rated Items section that showcases our best-selling products. Nearly 90% of customers read his reviews online before purchasing. Therefore, including products with positive reviews is a valid strategy for increasing sales.

7. Dior

As a luxury home fashion and beauty brand, Dior focuses more on select images of models in make-up than on standard product images. That’s the advantage of an iconic brand name. It’s not about selling products, it’s about marketing a sophisticated lifestyle.

8. Fenty Beauty

FENTY BEAUTY has grown thanks to its founder, global superstar Rihanna. This young but fast-growing company manufactures over 50 skin tone-matching cosmetics, and that’s one of the company’s unique selling points. This is his one of the top sites on our list with great product pages and quality videos showing how to use our beauty and skin care products.

9. Mac Cosmetics

MAC Cosmetics is also a beauty retail giant. Known for its bold branding, the site is perfect for translating your company’s ethos into a colorful online presence. A catalog of distinct products and trends provides an inspiring and stimulating shopping experience. Enabling customer account responses allows MAC to send targeted promotional offers.

10. Maybelline

The iconic beauty brand is known for staples like Great Lash Mascara. The company already has a loyal customer base, but its hero videos appeal to young millennials and Gen Z. Despite its long history and wide range of beauty products, the site is modern, dynamic and fun.

11. NYX Cosmetics

NYX Cosmetic’s beauty website has all the right design elements along with a wide range of products and strong branding. The UX is well designed and interactive features allow customers to enhance their beauty efforts with the help of fun tips and tutorials, and even a virtual makeup assistant.

12. Materiae

Materiae bills itself as “the ultimate online beauty site for the perfect brand,” and their website does just that. Offering premium and bespoke beauty products, the elegant menu exudes elegance and Megahi menu does not compromise its beautifully crafted image.

13. Kylie Cosmetics

This is one of the best beauty websites that reflects the aesthetic of founder Kylie Jenner. Sexy, Gen Z-focused skincare products designed to appeal to Kylie Jenner fans. What this site does really well is showcasing the lip colors of the models to clearly show how the models look when wearing it.

14. CoverGirl

Covergirl shows that even an established makeup brand with a well-designed, customer-centric website can still make an authentic impression. Its latest design sheds even more light on authenticity, versatility and self-expression. Finally, the simple interface of this beauty brand makes shopping easy.

15. KNC Beauty

It’s one of the most popular beauty websites and Gen Z screams. Bright, bold, and colorful without taking the focus away from the product page. Unlike other traditional brands, KNC Beauty is a great example of how a company should engage with its target audience. The site allows customers to purchase products in bundles that offer excellent value for money.